McKesson is in the business of better health and we touch the lives of patients in virtually every aspect of healthcare. At McKesson Canada, we touch the lives of 12 million Canadians every day. We carry more than 35,000 products in 17 distribution centers and ultimately provide distribution to 6,300 retail pharmacies, 1,350 hospitals, long-term care centers, clinics and institutions all over Canada. But we’re so much more than a distribution company. We’ve automated 2,500 retail pharmacies and dispense over 100 million doses a year through our automation solutions. Manufacturers, healthcare providers and patients count on us for a full range of services that contribute to the quality and safety of care for us all.
At McKesson Canada, you’ll help us carry out our mission to improve lives and advance healthcare. Working here is your opportunity to shape an industry that’s vital to us all.
Job Summary
We are looking for a talented Sr. Advisor, Social Media Strategy & Digital Engagement to lead the strategy and day to day management of McKesson Canada’s corporate digital and social media assets. This role consults with marketers and business partners on national initiatives, guides recommendations for achieving improved engagement via social and web activity, and manages updates from social platforms like LinkedIn. The candidate is a thoughtful social media advisor to the Executive Leadership Team and has a pulse on all of McKesson Canada’s social activity.
As part of the Corporate Strategy, Business Development and Communications team, you will play a key role in helping manage our company image in a cohesive way, while supporting our business and executive objectives. This means monitoring the social channels for sentiment and reporting back to appropriate business and teams as necessary, as well as creating “thought leadership” content in the healthcare space.
The successful candidate should be up to date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively and within the company’s corporate brand and voice. You should have basic graphic and video capabilities, for use with various social media channels.
The role reports to the Director, Media Relations and Public Affairs and joins the team under the leadership of McKesson Canada’s SVP, Corporate Strategy, Business Development and Communications.
Section B – Specific Responsibilities
Social Media Strategy and Channel Management
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Develop the overarching strategy and manage the day-to-day content for all McKesson Canada corporate social media platforms, including the use of Facebook, Instagram, Twitter, and LinkedIn.
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Coordinate cross-enterprise to extract digital and social learnings that can be shared and applied as best practices.
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Continually have a pulse on issues and main campaigns across business units, and coordinate with McKesson Canada marketing teams, and McKesson Corporation counterparts in the United States and Europe to ensure our strategy is aligned.
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Maintain annual healthcare / social awareness days editorial calendar, collaborating with appropriate stakeholders to drive brand engagement during key dates of significance.
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Collaborate with Corporate Strategy & Business Development on social media strategy during mergers and acquisitions, and enforce, social media policies.
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Serve as a thoughtful advisor for thought leadership content expressed at the enterprise and CEO levels on social media.
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Be the lead in managing the day to day engagement with a social media monitoring agency.
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Evaluate and develop a point of view on new social media channels to determine company use, as well as the content strategy that follows.
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Provide thoughtful advice to internal stakeholders on social strategy on key initiatives.
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Use a combination of data analysis, user research, benchmarking, and content audits to identify opportunities for improvement in channels managed.
Website Content Management & Strategy
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Support development of McKesson Canada’s digital strategy and articulate interconnections across corporate, B2B and B2C properties.
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Learn how to navigate McKesson Canada’s corporate website (McKesson.ca), and be part of a team responsible for updating content.
Social Listening
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Serve as the primary community manager by monitoring all user comments and messages across all social channels.
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Serve as primary point of contact for escalating social media issues to appropriate departments.
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Provide research and recap reports during crisis communications or key initiatives, sharing with appropriate internal stakeholders.
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Lead research and selection of social listening and publishing tools as needed, and manage the relationship with our external provider.
Contributing to Broader Team Objectives
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Develop communications plans as required, obtain approval and execute these plans.
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Develop and manage specific communication projects, as required, which support McKesson Canada’s branding and messaging
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Write communications for various external and internal audiences of McKesson Canada.
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Participate in the management of crisis or issues as required.
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Represent the communications team in various Canadian or North American cross-functional teams, as required.
Section C – Position Requirements / Qualifications
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·Bilingualism is an asset (French / English)
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·Strong presentation, creation and delivery skills
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·Strong writing and proofreading skills
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·Strategic thinking/planning
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·Understanding of digital marketing, KPIs, and tracking
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·Strong paid social or media background
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·Attention to detail
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·Ability to interact with executives and maintain discretion with confidential information
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Ability to work and thrive in a fast-paced, high-volume, collaborative, and iterative environment
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·Ability to juggle multiple projects at one time
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Team player and ability to build strong relationships both internally and externally
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·Healthcare landscape / pharmacy knowledge is a plus.
Technology Proficiency:
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Social Channels: LinkedIn, Facebook, Twitter, YouTube, Instagram
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Paid: LinkedIn, Twitter, Facebook and other paid options by social channels.
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Presentation: PowerPoint
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Webinar: WebEx, Microsoft TEAMS
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Intranet: Sharepoint
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Able to create short videos / basic graphic support for quick promotion.
Desired Experience:
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3+ years in marketing
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3+ years of social media experience
Education:
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Bachelor’s degree or equivalent experience.
Worker Type
Regular
McKesson is an Equal Opportunity employer.
The material contained herein is provided for informational purpose only. All open jobs offered by McKesson on this recruitment system are subject to specific job skill requirements. The job skill requirements, qualifications, and preferred experience are determined by a subsidiary, office or department within the company which is offering the position, and all positions are subject to local prevailing employment laws and restrictions. This would include immigration laws pertaining to work authorization requirements and any other applicable government permissions or compliance.
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McKesson is an equal opportunity employer and values diversity in its workforce. We encourage applications from all qualified individuals and will accommodate applicants’ needs, up to the point of undue hardship, throughout all stages of the recruitment and selection process.
The information on this site is for information purpose only and is not intended to be relied upon with legal consequence.
Current employees must apply through internal career site.
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