We are now looking to fill a new, challenging and rewarding position as CRM Manager in our diverse team at Swedish Match Business Unit International. If you are passionate about direct-to-consumer communication and eager to work in a truly international setting then look no further. As our CRM Manager you will become a part of a dynamic team of splendid marketeers, driving expansion by engaging new consumers in various growing markets. Intrigued? Then we want to talk to you!
Join Swedish Match in our vision to create a World Without Cigarettes.
We are looking to recruit an experienced CRM Specialist that can take the overall CRM multi-channel consumer contact strategy to the next level in alignment with Swedish Match overall vision.
Your mission is to achieve the objectives of consumer retention and growth, customer lifetime value and deliver multi-channel sales targets through direct-to-consumer communications (primarily email). You will execute and constantly test and improve the direct communications plan to maximize engagement and incremental sales, contributing to our goal of increasing Swedish Match´s footprint across international markets (excluding Nordics and the US).
Your main tasks will include:
- Define and continually improve the consumer contact strategy to deliver on objectives (including incremental sales, engagement, loyalty) using both lifecycle and trigger campaigns.
- Manage the communications process workflow, including planning the multi-channel communications calendar, ensuring timely completion of briefs, engagement with internal and external stakeholders, collection (and if necessary, briefing) of relevant assets (images, copy), obtaining timely approvals from legal/PA etc.
- Partner closely with eCom and external website partners on trigger email campaigns.
- Run ongoing email test plan, including subject line, AB split, frequency, relevance content per segment.
- Understand the target consumer to enable the creation of relevant content per segment.
- Monitor the effectiveness of activity by working with relevant stakeholders on weekly sales/KPI reports and sharing them with broader marketing and eCommerce teams.
As our CRM Manager you will be a part of our engaged Business Unit Internationals Marketing Communication Team, reporting to the Manager Marketing Communications. The role is based out of Swedish Match HQ in central Stockholm.
Skills & Requirements
To succeed in this position, you have a track record from similar CRM Manager positions, in leading FMCG companies, preferably in combination with other fast-paced industry experience. Your focus has been on incremental spend, loyalty and engagement and building successful brands in various markets interacting with international stakeholders.
You have proven project management skills with a natural ability to engage and contribute to your team and other internal as well as external stakeholders. Naturally, you can give us concrete and impressive examples of delivering strong results in similar settings.
To summarize you need:
- Minimum 5 years’ experience in CRM positions from international FMCG/CPG/Online companies with proven ability to create growth.
- Email marketing experience including knowledge of segmentation, testing, trigger campaigns and performance optimization.
- Experience delivering communications to drive incremental spend, loyalty and engagement (short- and long-term customer value)
- Experience running reports and analysis.
- Ability to analyze data to make informed decisions/recommendations to unlock further growth.
- A University degree in i.e. Business or a Diploma/Degree from i.e. IHM/Berghs/Hyper Island
- Fluency in English is a must, additional languages a merit.
Personal attributes
You are consumer-focused, commercially driven with a creative flair. You have high energy, commitment and you are goal- and solutions oriented. You have the ability and willingness to work both in a strategic and operational way, aspire to be a true change agent with a natural way of taking the lead, implementing new ways of working and getting others onboard. As a person you are a confident within in your expertise of CRM yet also a humble team player, with a strong sense of self-leadership. You are a high performing individual with an entrepreneurial mindset and see the world as you potential playing field, thriving in international business settings.
Finally, to succeed in this position, It’s also important that you have a passion for Swedish Match products and the consumers. Swedish Match is in a truly exciting phase of their international expansion and this role will be a key part of Business Unit Internationals winning team.
Application for the job
In this recruitment Swedish Match is partnering with Academic Search. If you have any questions regarding the process or the position, please contact Malin Clavering malin.clavering@academicsearch.se and apply to the position by clicking the link below and attaching your CV + cover letter. In compliance with GDPR we will not process any applications through email or LinkedIn.
Our final candidates undergo a background check as part of our recruitment process, so as to increase our knowledge of our future employees. Selection of candidates is ongoing throughout the process, so send in your application today!
We look forward to speak further with you if you are interested in finding out more and to receive your application as soon as possible!
About the company
At Swedish Match we have a vision of a world without cigarettes. Offering tobacco consumers alternative products to cigarettes is at the core of what we do.
During the past year we have taken a new approach to our efforts on sustainability. Our aim has been, and is, to further clarify what is material to our Company as a whole and in the long term. Our sustainability strategy emphasizes six areas – public health, business ethics, equal opportunity, child labor, greenhouse gases, and waste and emissions.
