General Information
Job Advert Title: Commercial Effectiveness Specialist
Location: Australia
Division: Established Markets Commercial
Department: Established Markets Commercial
Employment Class: Permanent
Description
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
Position Reports to: Head of Marketing
Subordinates: None
Department: Marketing
Location: Sydney
Primary Objectives
The purpose of this position is to develop deep meaningful commercial insights, based on data analysis and interpretation, to improve understanding, decision making, commercial programs and outcomes for patients, customers and Astellas. This role will support Astellas commercial AANZ to become a data accountable and driven organisation.
Principal Accountabilities
The following accountabilities of this role in no way limit Astellas in allocating additional accountabilities (specific products, tasks, projects or related activities) to the employee, within the scope of the employee’s level of competence, experience, knowledge and qualification. Specifically driving the successful research, development, execution, evaluation and improvement of commercial programs related to your disease and brand focus areas.
Commercial Effectiveness Improvement Projects
- Align with and deliver on key projects to improve the analytics and insights of the commercial business & market, enabling affiliate brand and management teams to measure, gain insights and improve performance. This will include the development and maintenance of local ‘business insights dashboards’ and platforms.
- Support brand teams to manage qualitative and quantitative market research, collecting and sharing competitive intelligence across all brand teams to address business needs and deliver solutions.
- Work collaboratively across brand teams to determine relevant metrics and KPIs to measure success of initiatives.
- Propose ideas to ensure efficient use of resources for the effective local execution of strategies.
- Support in interpreting data and reports on the market, customer and activity data, to help drive business decisions.
- Work collaboratively with commercial colleagues to identify the relevant business needs for MCE Inc., digital across the affiliate and co-create the MCE plan with appropriate brand managers.
- Monitor the agreed KPI framework and performance standards, identifying training needs/corrective actions.
- understanding and challenging affiliate projections & assumptions, and providing relevant TA insights to key stakeholders.
- Be the subject matter expert and owner of commercial data sources and tools including IQVIA(IMS), licenced dashboard tools, wholesaler data, internal reports and CRM.
- Liaise with regional Business Analytics group to develop and deliver centrally produced reporting.
- Roll out global B&MI business-planning policies, processes and robust guidelines.
Key Competencies
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- Customer Focus
Everything we do should ultimately bring value to patients. This is achieved through understanding and anticipating external or internal customer’s needs and taking action to provide high value, easy to use product and services to exceed customers’ expectations.
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- Strategic orientation
Understands the Astellas strategy and how he/she aligns to it and contributes to delivering it. This may involve aligning an individual’s own efforts or aligning other people and resources.
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- Innovation and Change
Constantly, and positively, challenges accepted ways of working by generating new ideas, methods or solutions that advance Astellas. Embraces change and overcomes barriers.
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- Result Orientation
Sets ambitious, challenging targets and objectives and is relentless in his/her efforts to deliver against them. Shows commitment and drive when faced with a challenge.
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- Communication and Collaboration
Positively affects the opinions, behaviours and actions of others inside and outside of Astellas. Fosters cooperation and teamwork.
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- Developing and Inspiring
Displays passion and enthusiasm for his/her own development. Inspires passion and enthusiasm in others so they can perform, excel and reach their full potential.
Working as One Astellas
Respects others, embraces individual differences and actively seeks to understand colleagues’ cultural needs, perspectives and backgrounds. Operates in a way that is mindful of Astellas as a global company.
Interpersonal Relationships
- Effectively build and maintain both internal and external partnerships to support business needs.
- Communicate regularly with marketing, sales and regional OPEX to effectively optimise resources and execute strategy.
Teamwork
Ability to work in a team environment and establish a trusting, professional and supportive relationship with all employees.
Experience/Skills/Qualification
Essential
- Articulate and able to convert knowledge and data into language which has meaning for multiple audiences.
- Strong overall commercial acumen, able to identify and interpret a range of business needs through engagement and interaction with end-users.
- Agile working capability (continuous evaluation and improvement, streamlining processes and improving time to decision-making, particularly around risk and opportunity.)
- Ability to manage multiple projects in a multi-cultural matrix organisation.
- Strong on rigour and attention to detail, able to analyse and synthesise data using e-tools, to deliver robust outcomes.
- Extensive knowledge of Multi-channel engagement within Pharma e.g., field force working, customer interactions, digital channels and how to develop data insights:
- Strong track record of assessing, understanding use and impact of digital channels
- Practical experience of field-force performance monitoring, developing sales forecasts and assumptions
- Ability to develop and support the use of KPIs and dashboards to support sustainable growth and performance.
- High level of competency in using Business Integration tools e.g., Excel, SQL, Tableau, Altryx, Power BI, Spotfire etc
Desirable
- Post-graduate qualification such as MBA and/or MSc or equivalent is highly desirable.
- Prince2 project manager or similar certification.
- Excellent project management skills, with a focus on pro-active development and risk mitigation.
- Prior experience conducting qualitative and quantitative studies to identify business needs.
- Ability to develop creative solutions to existing issues & future-identified risks, particularly around brand/tactical planning.
- Prior experience in delivering and evaluating value-added training for marketing/field force teams.
- Ability to setting/deliver to stretch targets and KPIs, to support sustainable growth and performance.
