Brand Manager

Reporting to the Director, Brand Marketing, the Brand Manager, Lilydale is responsible for development and execution of the marketing plans and programs to drive profitable growth for the assigned brands.  Works closely with cross functional teams and external partners to ensure execution of the Marketing programs and plans within required parameters.

Key Accountabilities:

• Develops and implements annual marketing plans for short and long-term brand building;
• Develops and executes brand advertising and promotional tactics to drive brand revenue, value, and build brand equity.
• In unison with sales, finance and other internal business partners, is accountable for following annual budgeted performance indicators within the assigned marketing category;
• Evaluates business performance of the assigned brands based on established criteria, identifies / recommends areas of further improvements;
• Analyzes market data, consumer research and competitive trends to develop actionable insights, objectives and strategies for the assigned marketing category;
• Leads new branded product development projects (based on approval plans) working with Research and Development, Finance, Sales, and Operations.

Requirements:

• Completion of a Degree/Diploma in a Business or marketing discipline, coupled with at least five years CPG/ brand marketing experience;
• Results-driven with proven leadership abilities and a passion for consumers and building brands.
• Strong understanding of the digital landscape including advertising, social media, media planning and copy development
• Excellent communication, interpersonal and persuasion skills with the ability to understand audiences and tailor communication appropriately.
• Excellent analytical and critical thinking skills – with the ability to turn data into actionable insights (Experience with AC Nielsen data considered an asset).
• Strong knowledge of sales and marketing functions, consumer insights;
• Demonstrated high level of proficiency in MS Office (Word, Excel and PowerPoint).
• A detail-oriented individual with the ability to multi-task is required.