- Immediate start role
- Have strategic input to sharping Origins campaigns
- Melbourne based
Working for us
At Origin we have a strong purpose and values that challenge us to find the answers to the big energy questions. Every person that works with us helps us reach that goal. If you bring good energy to Origin, you’ll get it in return. A challenging career. An exciting industry. And the support to grow and explore your potential.
THE ROLE
The Integrated campaign manager role is a senior member of the marketing team and is responsible for the design and delivery of a program of integrated marketing campaigns across paid channels. You will leverage superior ATL creative and media skills, strong campaign planning and management experience and be an expert in stakeholder management – both internally and externally – to achieve strategic and tactical customer and business outcomes.
More about the role:
- Design and deliver program of integrated marketing campaigns across paid channels to achieve strategic and tactical marketing objectives
- Brief media and creative agencies to develop compelling campaign platforms based on customer insights and strategy
- Contribute to the evolution of our brand, product and conversion-level creative platforms
- Run/contribute to Go to Market forums, ensuring the wider business is briefed on new campaigns and marketing activities
- Work closely with Digital Marketing team to support the expansion and optimisation of digital marketing channels including creative development and spend allocation for always-on programs
- Leverage owned marketing channel to deliver stand-alone and integrated marketing messages to enhance CX and accelerate growth in customer share and value
- Input to the marketing technology roadmap including an overall strategic vision for a connected customer experience through a customer journey and lifecycle lens
ABOUT YOU
You’ll be a curious, hungry to learn and considered as a Campaign champion. We’re seeking passionate candidates who can lead whilst working well as part of a diverse and cross functional team. You must thrive in a fast-paced environment.
More about you:
- Degree qualified (marketing, business, communications or finance-related disciplines)
- Minimum of 10 years marketing and communications experience including integrated campaign roles
- Creative platform development and evolution
- Strategic media planning, tracking and optimisation
- Experience in large-scale matrix organisations
- Strong virtual team leadership
- Skilled at developing strong, insight-led creative executions – balanced with high levels of numeracy and analytical thinking
- Strong understanding of marketing channels and delivery of connected campaigns across paid and owned channels
- Strong analytical and problem-solving skills, with the ability to think laterally to help
A great team to join
It’s an exciting time to join Origin. Together we’re powering a cleaner, smarter energy future for Australia and beyond, always looking for better ways to deliver for our customers – and for our people.
Origin’s Retail business is Australia’s leading energy retailer, we provide 4.2 million customers with a range of energy products, services and solutions to keep our homes, businesses and communities going.
As we continue to build a simpler, smarter and more engaging business for the future, we’re looking for people who are passionate, curious and customer focused. People who are excited by the challenge of finding new ways of working, new ways of delivering for customers and more affordable energy.
