Our Story
Scentre Group is the owner and operator of 42 Westfield living centres in Australia and New Zealand; partnering with the world’s leading retail and luxury brands to create a unique shopping and leisure experience for our customers. A career with us fosters the chance to be a part of a company that is transforming the digital and physical retail space.
Every day, our people play a vital role in our purpose to ‘create extraordinary places, connecting and enriching communities.’
We partner with the world’s leading retail and luxury brands, home-grown entrepreneurs and local game-changers, redefining the retail, hospitality, leisure and lifestyle experiences for the millions of customers we welcome through our doors every year. Our Westfield living centres are much more than places where people shop – we’re curating the best retail, dining, entertainment and leisure experiences.
We work alongside some seriously inspiring experts and creative minds. When you join our team, you’re not only joining the industry leader – you’re embarking on a career journey that could take you anywhere!
Over the last three years, Scentre Group has delivered a range of initiatives to form our Connected Customer Experience, including most recently the launch of the Westfield Plus membership program. In 2021, we are introducing the next, critical element by launching an online marketplace – Westfield Direct; combining the best of physical and digital retail.
Rather than a standalone online retail marketplace, Westfield Direct is designed to maximise the productivity from our existing shopping centres. Customers will be able to shop the best of their local centre, or the best of any Westfield centre, online or in person, with a range of fulfilment choices.
Your opportunity:
This is an exciting opportunity to join the marketplace team in its launch year, delivering the go-to-market and first-year acquisition plan to achieve the year one targets. The Digital Marketing Manager will play a key role in a cross-functional, high performing team, in what will be a fast-paced first year.
You’ll manage the growth and optimisation for marketplace, from briefing, channel plan management and a data driven approach to driving platform, product and communication optimisation. This will include:
managing the execution of our digital marketing strategy across key paid media channels, supported by the wider growth team
managing our agency partner relationships with the objective of delivering on our revenue and customer satisfaction objectives
taking a data driven approach to seeking out opportunities for growth in our digital marketing practices in line with also delivering an excellent customer experience
define the key metrics and insights required to gain access to these insights and build out richer customer focused data profiles
creating briefs and providing data-based feedback on digital ad creative and relevant content to help optimise paid media channels performance, including but not limited to paid social, paid search, video, programmatic & SEO.
The role requires a solid understanding of the digital marketing landscape with experience executing growth strategies from previous marketplace or ecommerce roles. You will be a great communicator and collaborator with high attention to detail and a drive for delivering results – you’re not afraid of rolling up your sleeves to chip in wherever needed.
A snapshot of your role:
Manage the go-to-market and on-going digital marketing strategy for our Westfield Direct (Marketplace) product, covering brand & performance activity
Manage agency & platform relationships and execute day to day tasks to facilitate these projects
Oversee execution of critical performance channels including Paid Search & Social
Support Senior Growth Manager with internal communication and alignment on digital marketing activities
Developing test & learn frameworks with the objective of improving efficiencies and finding growth opportunities across digital media channels and on-site through CRO activity
Facilitate on-going SEO work between our partner agency and relevant internal teams across content & tech to ensure growth objectives are aligned and delivered on
What will set you apart from the rest?
5+ years experience in a Digital Marketing role
Extensive experience in managing digital marketing strategy & execution
Proficiency in either Paid Social Marketing or Google Search / Performance marketing.
Past experience in brand marketing
Experience in e-commerce / retail marketing ideal
Prior application of data and/or research to inform campaign success with fluency in Google Analytics and / or additional data platforms
Experience in using digital personalisation strategies across marketing channels and on-site
Ability to quickly adapt to a breadth of contexts and associated priorities
Strong interpersonal skills and relationships, including proven ability to work with multiple stakeholders
Self-starter; ability to plan and prioritise
Experience in team management
Desire to learn and a can-do attitude
High attention to detail and excellence in execution
What sets us apart from the rest?
A collaborative culture
Diverse career paths across our vertically integrated business
Ability to innovate in a company that not only encourages it but will facilitate it
Competitive benefits including 18 weeks parental leave, volunteer days to work with our charity partners, health and wellbeing discounts and the ability to purchase extra annual leave
Our diverse and inclusive workforce is not only something we’re proud of, but something we’re committed to. We encourage and support our people to bring their ‘whole selves’ to work every day. This is because we believe all our differences contribute to our success and ensures a workforce that reflects the customers we serve. Our commitment is backed by executive and employee-led working groups including All Abilities, LGBTI, Mental Health & Wellness and Gender Equity alongside other initiatives such as our Reconciliation Action Plan to grow our Aboriginal and Torres Strait Islander workforce.
If this sounds like you, apply today to make extraordinary happen!
