We are looking for a Senior Copywriter – Campaigns. This candidate will capture the authentic voice of Garmin as you create unexpected 360-degree ideas and write compelling copy for advertising campaigns in fitness, outdoor, marine, automotive and aviation consumer markets.
ESSENTIAL FUNCTIONS:
- Collaborate with art directors and creative partners to develop creative campaign concepts for Garmin’s world-class tech products
- Demonstrate in-depth knowledge of social media and digital ad platforms with a creative mastery in optimizing ideas and executions for these channels
- Write for TV, print, out-of-home, web and social advertising mediums
- Assist with presenting and selling creative work to marketing, product and sales managers
- See campaign ideas through production on still photography and video shoots
- Collaborate with other marketing groups including media, sponsorships and PR teams
- Write copy for use on the Garmin.com
- Write promotional copy for use by dealers
- Write copy for POS, tradeshow and other standard marketing materials
OTHER RESPONSIBILITIES:
- Work to remain current on the features and benefits of the complete Garmin line of products
- Read all the associated trade publications to remain current on market trends and to observe competitive advertising
- Accept and complete projects and other duties as assigned by the manager
EDUCATION, EXPERIENCE AND SKILLS REQUIRED:
- Bachelor’s degree from an accredited four year college or university in Journalism, English, Mass Communications OR a field relevant for successful performance of the essential functions of this job description
- Minimum of 8 years of writing experience in an ad agency or in-house agency environment
- Demonstrated exemplary writing skills
- Must possess demonstrated effective presentation skills and public speaking ability
- Demonstrated strong and effective verbal, written, and interpersonal communication skills
- Demonstrated proficiency using word processing
- Must be detail-oriented and have the ability to work proactively and effectively with minimal supervision
- Ability to prioritize and multi-task in a flexible, fast paced and challenging environment
- Must be team-oriented, possess a positive attitude and work well with others
DESIRED QUALIFICATIONS:
- Experience writing and developing materials and campaigns for one of the following categories is preferred: Aviation, Transportation/Travel, Sports and Outdoor Recreation.
Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran’s status, age or disability.
