Director Brand Media Strategy and Operations

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION

In alignment with the latest global Media blueprint, the Director of Brand Media Strategy & Operations for the US will be responsible for setting the overall media direction for the US while also maintaining operational oversight. This role will manage day-to-day interactions across the US business, working with category and channel digital leads on media planning, execution, and management. Agency, adTech, and vendor management also sit with this team as does budget setting, measurement programs like Mixed Media Modeling & best practice ownership / implementation. This role is also a critical contributor to unpacking brand health tracking to distill actionable insights and informing broader strategy and activation approaches.

Key Responsibilities

    • In partnership with global media teams, adopt and adapt overall media strategy for the US market, ensuring local nuances and needs are considered. Responsible for broadly sharing this strategy across the US business.
    • Develop and set appropriate media thresholds & work closely with Brand Activation and Brand Comms leads on yearly budget setting, ensuring media budgets are accurate and correctly communicated to category and channel leads.
    • Work closely with media agency partner on use / integration of key adtech and ad tools.
    • Manage day-to-day media relationship with category and channel digital leads – ensuring that they have best practies and understand milestones and deadlines. Responsible for holding category and channel leads responsible.
    • Review, critique, and approve all media briefs and plans.
    • Own, manage, and foster relationship with media agency as well as key media partners and vendors. Act as the point of contact and middle – person for all category and channel digital leads.
    • Manage upfront / newfront process in partnership with media agency.
    • Ensure proper media tracking and reporting in partnership with all category and channel digital leads – utilize data and insights to deliver a better understanding of consumer media behavior.
    • Stay up to speed on latest media trends and share broadly – acting as the organization’s media expert.
    • Oversee, champion, and grow Mixed Media Modeling program
    • Partner with brand strategy team on brand health tracking learning, insights, and actions
    • Be a progressive leader within the Digital Activation and Brand Activation teams, pushing to keep the consumer at the center of all activations.
    • Innovate and push the brand’s use of media forward.
    • Oversee a team of media experts – fostering their growth within the brand – focused on media & brand communications / strategy.

 

Knowledge, Skills & Abilities

    • Strong interpersonal/communication skills and high level of strategic thinking.
    • Superior writing, research, presentation and project management skills.
    • Experience in media strategy, media planning, media buying – with digital as kek focus
    • Ability to manage and / or collaborate with internal and external cross-functional groups.
    • Solid understanding of available media tools and platforms
    • Experience working in a data-driven organization
    • Solid understanding of consumer messaging and brand reputation.
    • Broad understanding of and passion for the sports and fashion/entertainment industry.
    • Strong written and verbal, presentation and organizational skills

 

Requisite Education & Experience/Minimum Qualifications

  • Degree in Marketing, Media, Communications, PR or a related field. Master Degree / MBA a plus.
  • 7+ years’ industry and / or relevant work experience.
  • Fluent written and spoken English language skills.
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