Position Summary
Why join our team?
ESBO (European Service Business Organisation) is responsible for identifying, evaluating and determining new opportunities within the ever growing CTV media industry, with the goal of creating scalable services and businesses on top of the global footprint of European Samsung Smart TVs.
The EU advertising team is working to create value for partners, advertisers, and agencies through its unique insights into content consumption in the shifting media landscape.
Programmatic role based in the Samsung ads sales team responsible for managing programmatic campaigns and driving efficiencies in TV Plus revenue generation by end to end project management
This commercially focused role will drive revenue growth and profitability through the delivery of customer satisfaction (through return on investment and exceptional customer service) and by using data/insight to inform optimisation and programmatic product development.
This person will be a power user of our programmatic trading platforms, working with the Sales team and Product team on how best to execute strategic programmatic campaigns while contributing to the efficiency of operational processes to ensure our programmatic advertising campaigns help to capitalise the monetisation of TV Plus inventory and data.
We are looking for candidates who thrive in a fast-paced and dynamic environment. You must have an entrepreneurial mindset, taking ownership in creating opportunities, be adept at problem solving and happy to go above and beyond for our clients and the team.
Role and Responsibilities
Your Key Responsibilities:
The setup, activation, delivery, optimisation and reporting of TV Plus PMP deals and Programmatic Guaranteed deals across European markets
Monitor PMPs’ health and delivery
Forecasting available inventory
Strategic client management; Working with Sales to plan targeting, bidding and data strategies to achieve client objectives for campaigns. Sharing insights and optimisations from the management of the campaign
Monitor and manage all aspects of PG campaign performance, developing the most efficient & effective strategies and ensuring delivery is on track
Campaign trafficking and troubleshooting
Reviewing floors in collaboration with our Analytics team
The Programmatic Campaign Manager should have a good understanding of the online media marketplace: who is our competition: what is their approach and value proposition?
Skills and Qualifications
What we need for this role
To be successful, you will possess the following skills and attributes:
Confident and knowledgeable at programmatic selling with experience of using at least one SSP
Proactive at communicating with key partners to share insights and to raise challenges & solutions
Outstanding understanding and use of at least one DMP
Confident collaborating directly with sales and tech colleagues as well as technical support teams and clients to troubleshoot and solve problems
Advanced understanding and usage of Excel, Google sheets, etc.
Excellent abilities using and visualising data and analysis
Fantastic attention to detail and problem solving ability
Very good understanding of the programmatic ecosystem and agency landscape
Can demonstrate effective workload prioritisation
Desirable
Knowledge of ad stack and server to server and header bidding technologies
Experience of using business intelligence software
Knowledge of data visualization tools (e.g. DOMO)
