Analyze direct mail and insert marketing programs and make recommendations to generate leads to solicit new customers for our life insurance products. Team player, self-motivated, fast paced environment.
- Track and monitor response rate, conversion and profit for marketing distributions / campaigns
- Create and prepare forecast analysis used to aid in management planning decisions
- Analyze data and interpret marketing trends and patterns
- Maintain and distribute weekly, monthly and quarterly management reports
- Create, prepare and manage a variety of reports to support department needs
- Other duties as assigned by management
Required Skills
- Strong computer skills; proficiency in Excel a must
- Excellent verbal and written communication skills
- Manage details and execute effective follow through
- Highly detail-oriented and analytical
- Excellent organization and planning skills and a proven ability to multi-task
- Superior analytical, statistical, and mathematical skills
Required Knowledge & Experience
- Bachelor’s Degree in Business, Marketing, Advertising, Mathematics or related field
- 2 plus years experience in a direct marketing capacity
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