We believe work is not a place, but rather a thing you do. Our technology revolves around this core philosophy. We are relentlessly committed to helping people work and play from anywhere, on any device. Innovation, creativity and a passion for ever-improving performance drive our company and our people forward. We empower the original mobile device: YOU!
What we’re looking for:
As the Marketing Programmes Manager, you provide the coordination and execution of Citrix field marketing activities across the UK & Ireland.
Position Summary:
The primary goal is to help develop and execute the integrated marketing plan. The plan will support achieving the pipeline and bookings targets in the assigned region; influencing both direct and channel marketing initiatives.
Role and Responsibilities:
- Work with the Senior Marketing Manager for UKI to ensure delivery of an integrated strategy and plan
- Management of both direct field and channel led marketing initiatives including online/offline events, digital tactics, telemarketing, integrated programs and 1:Many ABM.
- Establish and strengthen strong relationships with Citrix local sales and services teams
- Co-manage marketing budget and funds allocation
- Execute against Citrix’s EMEA and Corporate marketing messaging, whilst also integrating the needs of local market conditions and the Country go-to-market sales and services strategy.
- Develop, manage and maintain relationships with all relevant vendors/agencies related to executing regional marketing programmes
- Liaise with EMEA Marketing teams to use global tools and resources.
- Localise EMEA and Corporate programs, tools, and resources to maximise effectiveness in local markets
- Track program results, measure success, and report meaningful metrics reflecting true value and facilitate future marketing investment decisions
- Achieve quarterly pipeline generation targets, drive YoY Growth and meet critical metric and MBO targets as set for the role on a quarterly basis
Experience (Knowledge, Skills, Abilities)
- Understanding and ability to fulfil all marketing functions including marketing communications, integrated demand generation marketing programs, events, messaging, research and analysis.
- Previous experience of demand generation essential
- Demonstrable marketing experience or equivalent in the respective area.
- An understanding of IT industry trends, issues and concepts.
- Excellent presentation skills.
- Ability to build relationships and work effectively with a variety of organisations, management levels, cultures, and personalities.
- Oral and written fluency in English.
- Effective verbal and written communications skills with ability to write marketing comms and proofread
- Previous experience of demand generation with/through the channel is desirable
- Previous experience of ABM is desirable
Basic Requirements:
- BS degree required or equivalent experience
- Relevant experience in marketing: managing and delivering marketing projects and budgets
- Proficiency in MS Office suite
- Salesforce.com experience
What you’re looking for:
Our technology is built on the idea that everyone should be able to work from anywhere, at any time, and on any device. It’s a simple philosophy that guides everything we do — including how we work. If you’re driven, passionate and curious, we invite you to make a difference with a brand you can believe in. We want employees to do what they do best, every day.
Be bold. Take risks. Imagine a better way to work. If we just described you, then we really need to talk.
Functional Area:
Field Marketing
