Director of Engagement Analytics and Member Insights The Director of Engagement Analytics and Member Insights will support the Membership pillar of the Enterprise Analytics Team. Reporting directly to the Vice President of Membership Analytics and Data Science, we are looking for a thought partner who will take a data-driven approach to drive membership insights and action that will improve member engagement,
Responsibilities: Translate a vision for digital marketing into a coherent digital marketing strategy to drive growth for the BJ’s omni business Develop customer acquisition & engagement strategy to ensure growth objectives are met across critical target segments, including the optimization of the digital channel mix (SEO/SEM, display, retargeting, affiliates) designed to achieve profitable funnel conversion, CAC, AOV and LTV objectives
Responsibilities and Key Accountabilities Drive internal teams and relevant data vendors to develop eCommerce dashboards and reporting; track key performance metrics for eCommerce performance and summarize actionable outputs with internal/external stakeholders Expertly utilize data to drive conversion, repeat rate, basket size, profitability and other Digital KPIs leveraging analytics to identify category opportunities to formulate, execute and evaluate both short-term and
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