Coca-Cola
United States
What You’ll Do for Us Write short and/or long-term business/brand plans, identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. to deliver brand growth targets. Develop marketing plans which support strategic initiatives to deliver annual business plan. Develop and communicate written briefs for use by agencies (e.g., creative, advertising, packaging,
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3 years ago