Check Point is looking for an experienced ABM Digital Marketing Campaign Manager to join our Digital Campaign and Paid Media team. In this high impact role, you will develop, launch, and manage highly targeted, multi-touch prospecting and cross-sell/upsell campaigns that generate pipeline and revenue in a specific set of enterprise accounts. You will partner with cross-functional teams to identify ICP, create value proposition and campaign deliverables, and work on account-based initiatives. This role requires someone who has experience with funnel management and a wide variety of paid media campaign tactics, is well versed in ABM ad platforms and Salesforce.com reporting.
Your Impact & Responsibilities
- Plan and execute full-funnel ABM digital campaigns that engage target prospect and customer accounts and influence pipeline generation for our line of cyber security products.
- Define paid media campaign objectives, tactics, assets and channels. Identify target accounts and create campaign components.
- Build media strategy and is responsible for direct media buys and campaign execution across multiple ad channels including social, display, SEM and ABM content syndication leveraging intent data and predictive buying models.
- Define ideal customer profiles and develop creative, innovative and engaging ads.
- Plan, execute and measure A/B tests.
- Manage campaign launch and timeline, ROI, and data-driven improvements through optimization. Manage funnel performance and reporting.
- Communicate campaign strategy and results with stakeholders.
- Brainstorm new and creative growth strategies.
Your Knowledge & Skills
- 5-8 years proven experience in Advertising, Demand Generation or Campaign Management with experience developing and executing successful full-funnel B2B ABM campaigns and achieving influence pipeline and conversion targets.
- Direct experience buying media and managing ad platforms.
- BS/MS degree in marketing, business or a related field. ABM certification a plus.
- Must have a working knowledge of marketing automation (Marketo preferred), SalesForce.com, ABM ad platform such as 6Sense or DemandBase, and website analytics tools (e.g., Google Analytics). Experience with a BI reporting tool such as Tableau is a plus.
- Experience in optimizing landing pages and user funnels
- Creative thinker that excels at multi-tasking in fast-paced environments.
- Must be eligible to work in the US without sponsorship from an employer now or in the future
