Advanced Activation Specialist

Come play a key role in building the future of Sports & Media! Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.

At Rogers Sports & Media we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch 30 million of Canadians every month!

Not only is our business strong, but so is our culture. We genuinely care about each other and working in an environment that allows each of us to bring our best authentic selves to work. That starts with our firm commitment to a diverse, inclusive and safe workplace. We’re also dedicated to giving back by using our media megaphone to help Canadians who need it most. Our team is All IN on diversity and inclusion – find out more at www.allinforequity.ca.

As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.

Are you up for the challenge and the fun?  If so, consider the following opportunity!

We’re looking for an Advanced Activation Specialist as part of the Rogers Sports & Media Advanced Advertising Solutions team, to lead activation, measurement and process development for non-standard data led campaign executions and proofs of concept for key media partners.

This role is an opportunity to level up your media activation and measurement skills by implementing next generation campaign designs, audiences and media effectiveness tools. You’ll grow your knowledge base with each project you support, and with each campaign, contribute to team-wide best practices around the learnings, and processes that help scale the wins. Your clients will include a mix of large advertisers, media agencies, and RSM’s front line media salespeople.

What you will do:

• Support team of Advanced Advertising Solutions consultants in the ideation and presentation of non-standard data led strategy proposals and Proof of Concept tests for key media partners
• Work with National Account Executives/Account Managers to ensure media planning supports desired data outcomes and measurement requirements
• Lead media activation of data led multiplatform campaigns working in cross-functional teams with platform activation specialists
• Work with platform Account Managers to ensure media activation is on track to deliver campaign requirements and KPIs relating to data
• Lead reporting and insights of data led multiplatform campaigns, working in cross-functional teams platform measurement specialists
• Work with the Data Product/Science team to ensure custom and standard audience segments are viable and used appropriately to campaign objectives
• Develop thoughtful analysis and insights related to campaign executions in the form of PowerPoint reports, case studies and post mortems
• Assist in the renewal of data led business
• Participate and present in client meetings/conversations

What you will bring:  

• Experience with Media Activation and Project Management, Solid People Skills, and Passion for New Ideas
• Deep hands-on experience with media activation data, marketing campaign design or response/post analysis – digital/programmatic, broadcast, or direct.
• Proven ability connecting known business objectives, client KPIs and desired outcomes to successful campaign activations through design, data analytics, and project management
• Passion for emerging market trends and experience bringing new ideas to life through evolving templates & frameworks
• Strong analytical and problem-solving skills; flexible to adjust to evolving business needs, multiple stakeholders, and work effectively in cross-functional teams.
• Superior communication skills; ability to probe for objectives and deliver results in a consultative and conversational manner
• Comfort with the ambiguity – and occasional awkwardness – involved in doing new things with multiple stakeholders
• Curiosity and a drive to find and tell the story behind the numbers
• Experience with Media Data and Marketing Analytics
• Hands-on Experience with marketing insights tools like Environics Analytics’ ENVISION and PRIZM, Brand Lift Studies, media survey data like Numeris, Vividata and Comscore
• Hands-on Experience with Reporting and Visualization tools; e.g. Tableau, DOMO, Power BI, and/or strong competence in Excel or PowerPoint. Basic coding experience/interest a plus.
• Exposure to marketing tech is strongly preferred; digital analytics platforms; e.g. Adobe Analytics, Google Analytics, etc.), ad serving platforms, audience segmentation and Data Management Platform; e.g. Adobe Audience Manager, or Customer Data Platforms.

What you can expect in return:

• A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets
• A manager who deeply cares about your development and long-term career at Rogers
• A team that trusts and wants to win together
• Smart and accomplished colleagues who are focused on both the “what” and the “how”
• Flexibility to work from home even after the pandemic ends
• As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently

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