Purpose & Overall Relevance for the Organization:
To support the Brand Communications in the delivery of the marketing plans across key areas. To drive the Brand ambitions in key cities and impact on the Brand KPI’s.
Key Responsibilities:
Assist in landing the brand with impact across key categories and objectives.
Assist in planning and delivery of GTM process.
Support team in all aspects of campaign activation.
Work cross functionally to deliver against the Brand Calendar.
KPI’s:
Market share.
Key Performance Indicators across campaigns, activations and wider category objectives.
Category dashboard, ROS from key accounts, SOV on owned earned and retail channels. Social engagement measured against the contracted sport marketing assets.
Requisite Education and Experience / Minimum Qualifications:
Communications qualification or equivalent industry experience.
Key Relationships:
Sports Marketing/EIM
LDN Newsroom
CtC
AKAs
Partner Publishing
Sales
Omi Channel Marketing
Knowledge, Skills and Abilities:
Knowledge of brand marketing with a major brand or in retail environment.
Good understanding of key functions and their roles in the GTM process.
Ideally will have worked within the Sports Industry or have an knowledge of Sports.
A demonstrated understand of GTM marketing campaigns process and role Sports Marketing plays.
Strong interpersonal and communications skills.
Understanding of Marketing Communications strategies.
Ability to play both support and lead roles within a diverse team.
Strong Creative, Collaboration and Confidence skills.
Ability to work to challenging deadline and strong problem-solving skills.
Strong Excel and PowerPoint skills.
Self-motivated.
Excellent planning and organizing
Good knowledge of target consumers, marketplace and competitor landscape.
