3! The number of principles that drive our culture in the Oncology Business Unit. Everyone is empowered to Be Curious, Be Inspired and most importantly, Be Unbossed.
The purpose of this role is the development and implementation of Haematology brand strategy, marketing mix and operational brand plans, to optimise sales, market share and/or revenue growth of the assigned brands within the Oncology business unit.
Your responsibilities:
Your responsibilities include, but are not limited to:
• Develops brand strategy, promotional campaigns and tactical plans within marketing budgets.
• Prepares content of Integrated Brand Teams and Launch Teams.
• Runs market research programs & market insights for responsible brand and monitors /anticipates market development.
• Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of assigned brands.
• Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost efficiency and results.
• Identifies area market insights and opportunity via customer interactions.
• Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines. Executes central marketing activities as well as regional initiated activities.
• Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives.
