Shimano New Zealand is part of the global Shimano organisation originating in Japan over 100 years ago. Shimano is the leading innovator in both cycling and fishing products and is synonymous with excellence in manufacturing.
Shimano New Zealand is looking for a candidate to join our enthusiastic Auckland based team to strengthen and enhance our digital presence. You will be working across the business to implement our strategic digital direction and will be responsible for the management and optimisation of all our digital channels.
Key responsibilities include but are not limited to:
- Develop a digital customer experience journey from awareness to loyalty, create communication strategies in accordance with expectations and touchpoints
- Manage website upgrade, increase traffic and maximise ongoing performance.
- Manage B2B upgrade, increase utilisation and drive growth in online sales
- Strengthen demand generation through improving the performance of social media – Facebook, Instagram and Youtube
- Develop and execute EDM strategies for customer lifecycles, campaigns and product releases
- Effectively report on all digital marketing activities and provide actionable insights to the business (Google Analytics, SEO, social media insights, etc.)
The role requires a minimum of three years experience in a digital marketing role, experience in social media strategy and campaign management, excellent co-ordination and administrative skills, and the ability to work effectively across multiple lines of business. In addition we envisage you would also meet the following criteria:
- Strong understanding of the latest consumer engagement trends and a passion for digital marketing technology and strategy
- In-depth knowledge and understanding of social media platforms and how each can be best utilised for maximum brand exposure
- Exceptional database management skills including customer segmentation and targeted communication
- Strong business acumen and experience adding business value through the delivery of digital marketing activities with tangible ROI
- Experience working within Adobe Creative Suite
- Excellent written and verbal communication skills and a strong attention to detail
- Self motivated hard worker with a passion for the vision of Shimano
- An existing level of affinity with our fishing and/or cycling product range
This position provides an opportunity to be part of a global company within the fishing and cycling industry. We offer excellent working conditions, a competitive salary, staff discounts and a dynamic work culture.
