Our Story
Scentre Group is the owner and operator of 42 Westfield living centres in Australia and New Zealand; partnering with the world’s leading retail and luxury brands to create a unique shopping and leisure experience for our customers. A career with us fosters the chance to be a part of a company that is transforming the digital and physical retail space.
Every day, our people play a vital role in our purpose to ‘create extraordinary places, connecting and enriching communities.’
We partner with the world’s leading retail and luxury brands, home-grown entrepreneurs and local game-changers, redefining the retail, hospitality, leisure and lifestyle experiences for the millions of customers we welcome through our doors every year. Our Westfield living centres are much more than places where people shop – we’re curating the best retail, dining, entertainment and leisure experiences.
We work alongside some seriously inspiring experts and creative minds. When you join our team, you’re not only joining the industry leader – you’re embarking on a career journey that could take you anywhere!
Over the last three years, Scentre Group has delivered a range of initiatives to form our Connected Customer Experience, including most recently the launch of the Westfield Plus membership program. In 2021, we are introducing the next, critical element by launching an online marketplace – Westfield Direct; combining the best of physical and digital retail.
Rather than a standalone online retail marketplace, Westfield Direct is designed to maximise the productivity from our existing shopping centres. Customers will be able to shop the best of their local centre, or the best of any Westfield centre, online or in person, with a range of fulfilment choices.
Your opportunity:
This is an exciting opportunity to join the marketplace team in its launch year, delivering the go-to-market and first-year acquisition plan to achieve the year one targets. The Digital Marketing Executive will play a key role in a cross-functional, high performing team, in what will be a fast-paced first year.
You’ll support in the growth and optimisation for marketplace, from briefing, channel plan management and a data driven approach to driving platform, product and communication optimisation. This will include:
Supporting the Growth Manager in reporting on the performance of paid digital channels, customer conversion and connection metrics
Co-ordinating on campaign requirements across agency, content & data to aid in the delivery of successful digital campaign performance
Day-to-day support of agency activity
Taking a data driven approach to continuously explore new & emerging media opportunities for test & learn
Aid in defining key metrics & insights required to build out richer customer focused data profiles
The role requires a solid understanding of the digital marketing landscape with experience executing growth strategies from previous marketplace or ecommerce roles preferred. You will be a great communicator and collaborator with high attention to detail and a drive for delivering results – you’re not afraid of rolling up your sleeves to chip in wherever needed.
A snapshot of your role:
Support the Growth Manager with execution of Westfield Direct launch & on-going digital marketing strategy; focussing on paid media channels but also including SEO, affiliates etc.
Support the Growth Manager to co-ordinate the owned digital strategy, closely partnering with the customer engagement team through execution
Support the Growth Manager with co-ordination of delivery of co-brand retail activity as part of year 1 launch marketing support
Discovering key opportunities for growth in our digital marketing practices based on data
What will set you apart from the rest?
2 – 3 years’ experience in a digital marketing role
Self-learner with an eagerness to consistently grow
Skills – highly numerate & analytical, digital, social, communication
Experience running activity in either Paid Search or Paid Social channels preferred
E-commerce experience preferred
Experience in reporting platforms, Google Analytics, Facebook Analytics preferred.
Proficiency with Microsoft office and office 365 required
Attention to detail and excellence in execution
Good interpersonal skills and relationships
Can-do attitude
What sets us apart from the rest?
A collaborative culture
Diverse career paths across our vertically integrated business
Ability to innovate in a company that not only encourages it but will facilitate it
Competitive benefits including 18 weeks parental leave, volunteer days to work with our charity partners, health and wellbeing discounts and the ability to purchase extra annual leave
Our diverse and inclusive workforce is not only something we’re proud of, but something we’re committed to. We encourage and support our people to bring their ‘whole selves’ to work every day. This is because we believe all our differences contribute to our success and ensures a workforce that reflects the customers we serve. Our commitment is backed by executive and employee-led working groups including All Abilities, LGBTI, Mental Health & Wellness and Gender Equity alongside other initiatives such as our Reconciliation Action Plan to grow our Aboriginal and Torres Strait Islander workforce.
If this sounds like you, apply today to make extraordinary happen!
