Job Summary:
Under general supervision, the position is responsible for researching and qualifying potential customer leads for the Dedicated Contract Services (DCS) sales force. Analyzes transportation requirements and supply chain needs of prospective customers to determine a fit for the division’s business model. Works closely with the DCS sales team to help determine areas of focus and customer needs.
Job Description:
Key Responsibilities:
Conduct lead prospecting and qualification activities through the use of web-based tools, customer contact lists including outreach and verification, research and other outreach methods (e.g., telephone contact).
Actively maintain customer information within the Market Research Center, and works within the CRM to test the process, manage internal processes, address issues, etc.
Assist the Market Development Manager and Business Development Executive in determining the market area needs for their assigned region, ensuring an adequate number of sales leads and setting appointments with prospective customers.
Analyze competitive landscape for their region and provide analysis to the sales force to support pursuit efforts.
Support the response to RFPs and RFIs, as needed.
Provide other sales and marketing support as needed, such as developing sales collateral, marketing campaigns, email blasts, measuring campaign effectiveness, customer presentations, etc.
Qualifications:
Minimum Qualification:
Bachelor’s Degree or 5+ years experience in sales, marketing, or similar..
Preferred Qualification:
Bachelor’s Degree with 2-3 years of experience
Ability to quickly learn a new software system
Proficient time-management skills
Self-motivated
Ability to multitask
Basic deductive reasoning skills
Experience in using tools and techniques for collecting, collating and analyzing information on existing or potential markets in order to meet market needs
Ability to explore and develop potential areas of business growth for the organization
Ability to prepare formal recommendations for how the organization can meet the customer’s needs
Knowledge of existing and planned markets and market-related initiatives from the perspectives of the competition, the suppliers, the customer base and the regulatory environment.
Education:
Bachelors: Business Administration/Management (Required), Bachelors: Business Communications, Bachelors: Marketing
Work Experience:
Customer Service/Account Manager, Marketing, Sales
Certifications:
Non Commercial Driver’s License – Department of Transportation
Job Opening ID:
00395219 Market Research Analyst (Open)
“This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.”
