Marketing Copywriter
Expedia Group Media Solutions is a global travel advertising platform that connects marketers with hundreds of millions of travelers across the Expedia Group brands. Our team of dedicated B2B marketers drive awareness and leads with insights from our first-party data, original research, solutions, and success stories.
Are you passionate about writing and crafting content? We are looking for a copywriter to conceptualize, write, edit and publish compelling content for our advertising partners and prospects. Are you looking for opportunities to flex your writing across many formats and channels? You will write and/or edit blog posts, website copy, research and trend reports, product guides, event collateral, social media posts, marketing emails and more. You will share ideas and help us generate new content, as well as refresh and re-purpose existing content, as part of our marketing campaigns and priorities.
Your goals: uphold our brand, make our value propositions sing, and craft content that answers the questions of our readers – ultimately driving awareness, engagement and leads.
This role reports to the Senior Content Marketing Manager, and work closely with the industry marketing team including communications and design, as well as across the partner, product and sales marketing.
What you’ll do:
- Craft concepts, write, edit, proof, and finalize various content types for owned and paid channels
- Use original global research and first-party data to write research reports, blog posts, whitepapers, and more
- Generate ideas for the blog editorial calendar, and support blog postproduction, publishing, and optimization
- Write in a way that supports our brand voice while also tailoring the tone and approach to engage readers
- Collaborate with a visual designer to produce and deliver assets for marketing channels.
- Integrate keywords and SEO standards into content, and support opportunities to optimize
Who you are:
- Outstanding copywriting and editing skills, and a high bar for grammar, spelling, and punctuation
- An eye for detail and an appreciation for visual design
- Experience writing B2B content for a variety of marketing channels
- Relish crafting content based on data, research, insights, and customer successes
- An affinity for managing several projects in a fast-paced environment
- A willingness to be agile and tackle the ad hoc (with humor!)
- A collaborative approach, teaming across functions and with partners
- Experience identifying and applying SEO keywords and opportunities in content
- An ability to build content on websites, familiar with WordPress
- Background in digital, technology and/or travel preferred
- Bachelor’s in marketing, communications or equivalent professional experience
