We believe work is not a place, but rather a thing you do. Our technology revolves around this core philosophy. We are relentlessly committed to helping people work and play from anywhere, on any device. Innovation, creativity and a passion for ever-improving performance drive our company and our people forward. We empower the original mobile device: YOU!
What we’re looking for:
Summary
Citrix is looking for a growth-oriented, data-driven Demand Gen expert to develop, execute, and continually optimize online and offline omni-channel demand plans that drive high quality leads, funnel performance and pipeline growth to meet business goals. You are a creative and data-driven marketer who can balance strategy with the tactical to get the job done. You enjoy measuring and analyzing performance, and recommending actions based on the data. You know how to optimize audience targeting, channel leverage and content offers to maximize marketing investment and accelerate the customer journey. You are able to work effectively across teams to drive enhancements to our technologies and oerations, and to develop cross-functional plans to achieve demand goals. You are a self-starter who thrives in a changing environment where you are empowered to plan, execute, pivot and try again.
Responsibilities
- Demonstrate knowledge of market opportunity and penetration by segment, industry trends, competitive landscape and Citrix products
- Leverage demand waterfall to forecast pipeline achievement by campaign and channel, and ensure campaign goals will achieve objectives and pipeline targets; continuously track progress to goal
- Measure, analyze and report on the impact of demand campaigns on inquiries, MQLs, pipeline and bookings
- Leverage analytical skills to interpret data, proactively identify performance trends, generate insights and translate it into actionable changes
- Drive business requirements for account segmentation by campaign and programs with BI, leveraging external and internal insights
- Define buying groups and target audience by campaign, and work with Contact Acquisition team to identify gaps and enhance contact acquisition
- Evaluate and optimize inbound and outbound channel mix and offer selection through journey to increase efficiency in lead and pipeline generation
- Make recommendations for new campaign opportunities and optimizations to drive growth based on performance data – addition of verticals, personas, etc.
- Define BI and technology requirements with Marketing Operations to drive a modern, world-class demand organization
- Partner with Marketing Enablement and BI leaders to create a model to track full-funnel campaign success and drive continuous improvement
- Demonstrate ability to drive demand strategy and activation plans in integrated planning efforts to support marketing campaigns and drive high quality leads
- Demonstrate ability to lead a small team of demand campaign strategists
- Act as SME on demand benchmarks, best practices and marketing compliance & regulations, understanding regional variances
Requirements
- BA/BS or equivalent professional experience required
- 10+ years progressive marketing experience, with 5+ years in B2B demand generation
- Seasoned SaaS demand marketer with experience working in a distributed global marketing organization
- Demonstrated track record of success meeting or exceeding lead and pipeline generation targets
- Strong background in developing and leading execution of demand generation strategies and plans to reach multiple audiences across channels
- Knowledge of inbound and outbound marketing tactics with desire to learn, test and improve through innovative new approaches to marketing
- Data-driven, analytical mindset to drive marketing insights and decisions
- Ability to collaborate effectively in a changing environment, and lead and drive direction with cross-functional teams
- Outstanding presentation skills, with ability to develop exceptional powerpoint presentations tailored to your target audience
- Business savvy individual who likes to stay abreast of emerging trends and marketing tactics
- Attention to detail with strong written and verbal communication skills
*LI-KG1
What you’re looking for:
Our technology is built on the idea that everyone should be able to work from anywhere, at any time, and on any device. It’s a simple philosophy that guides everything we do — including how we work. If you’re driven, passionate and curious, we invite you to make a difference with a brand you can believe in. We want employees to do what they do best, every day.
Be bold. Take risks. Imagine a better way to work. If we just described you, then we really need to talk.
Functional Area:
Demand Marketing
About us:
Citrix is a cloud company that enables mobile workstyles. We create a continuum between work and life by allowing people to work whenever, wherever, and however they choose. Flexibility and collaboration is what we’re all about. The Perks: We offer competitive compensation and a comprehensive benefits package. You’ll enjoy our workstyle within an incredible culture. We’ll give you all the tools you need to succeed so you can grow and develop with us.
Citrix Systems, Inc. is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination on the basis of age, race, color, gender, sexual orientation, gender identity, ethnicity, national origin, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions, marital status, protected veteran status and other protected classifications.
Citrix uses applicant information consistent with the Citrix Recruitment Policy Notice at https://www.citrix.com/about/legal/privacy/citrix-recruitment-privacy-notice.html
Citrix welcomes and encourages applications from people with disabilities. Reasonable accommodations are available on request for candidates taking part in all aspects of the selection process. If you are an individual with a disability and require a reasonable accommodation to complete any part of the job application process, please contact us at (877) 924-8749 or email us at ASKHR@citrix.com for assistance.
If this is an evergreen requisition, by applying you are giving Citrix consent to be considered for future openings of other roles of similar qualifications.
