Product Manager – Marketing Solutions
Location: Kingston
JOB PURPOSE
For Unilever to remain competitive in the future, the business needs to continue the path to become data intelligent. The Data & Insights team will persevere to make Unilever Data Intelligent, powering key decisions with data, insights, advanced analytics and AI.
Our ambition is to enable democratization of data, information and insights as a completely agile organization that builds fantastic careers for our people and is accountable for delivering great work that maximizes impact and delivers growth.
This Data & Analytics function endeavours to create clear accountability for all aspects of Data Strategy, Data Management, Information Management, Analytics, and Insights. We would be accountable for impact of solutions, maintaining market relevance and minimising unnecessary overlaps in analytics products, ensuring simplicity and that our solutions better meet the needs of our users.
We would partner with the Digital and Data Legal Counsel to ensure that our Data Defence (Privacy, Governance, Quality, etc) is well structured and sufficiently robust to use data and AI correctly throughout the enterprise. We would democratize information across the business, while supporting the culture shift required for data driven decision making. Further, this team would drive capacity unlock from manual and duplicative reporting capabilities, while also refocusing a portion of the unlock on embedding predictive and prescriptive analytics capabilities into our highest potential opportunities.
We have four key operating principles:
- One team
- Connected to the business
- Deploying with pace and discipline
- Designing for experience
Our vision is to make Unilever data intelligent, partnering with the business to power key decisions with data, advanced analytics and AI to accelerate growth. Our 5 strategies to achieve this are:
- Accelerate & simplify access to relevant data, information and insights
- Build in-house, leading-edge data, information, insights & analytics capability
- Lead the data & insights culture and careers to empower employees across Unilever
- Rapidly embed analytics products, solutions and services to drive growth
- Advance Information Automation at Scale
The Product Manager plays a key role within D&A, owning solution development and leading the squad from high level proposal through to delivery. The Product Manager owns project budgets, timelines and designs and is the accountable person within the squad to the business. Product Managers retain ownership of their products once they are live, and act as a key conduit between the business teams & DevOps teams for ensuring products are appropriately supported and further developed where necessary.
This role will require a deep understanding of Marketing and Consumer behavior and its impact on business strategies. Based on this understanding, the Product Manager will develop the product roadmap to meet the P&L of the product and to reduce time spent by Marketing/CMI on analysis and decision-making with the activation of Assisted and Predictive decision-making capabilities.
RESPONSIBILITIES
Be the bridge between business users and the product development team to define and develop product features that meets the needs / opportunities of business users. Own Product roadmap delivery for products in scope (e.g. DMPT, Growth Momentum) and go-to-market strategy of Marketing including management of budgets associated with new product functionalities and CR. Own products developed in BAU ensuring desired levels of Adoption and User satisfaction (tracked through Users, Usage and NPS). Work with the business/ Solution Factory to ensure DevOps requests are appropriately managed, budgeted and delivered Co-own adoption and change management of DMPT in partnership with the Marketing teams / CMI and measured through KPI’s – Users, Usage, NPS and Financial Impact Oversee product functional/ non-functional design and ensure Capability Teams develop solutions which meet the business requirements Work with the BDL, Solution & Automation/Operations Factories to ensure project deliverables are in-line with project expectations. Work with the Global Analytics Platform team to ensure edge to edge user journeys and best in class User experience
ALL ABOUT YOU
The ideal candidate will be a well-rounded commercial and analytics professional. They will have a deep knowledge of operations and the value chain in a consumer goods company, that is complemented by application of data management, data strategy or business information intelligence, and emerging technologies required to deliver a world class data service. They will have proven commercial judgment and most importantly, the ideal candidate will enjoy rolling their sleeves up to drive towards outcomes.
- Experience in Data / Analytics; especially working with Marketing and Consumer data
- Strong stakeholder management skills are a pre-requisite
- Strong analytics project delivery experience
- Ability to influence senior leaders (e.g. VPs, Directors) on developing the data and insights strategy for Marketing
- Ability to communicate complex analytic and data science solutions in a precise, and actionable manner to senior management
- Strong technical expertise to dissect data/analytics solutions and “know what good looks like”
- Experience building business cases and owning delivery of the projects/programs
- Ability to manage multiple requests and priorities simultaneously in a highly dynamic and competitive market
- Ability to work as a part of a cross-functional team and work in an agile manner without necessarily having a traditional team set-up
- Managing virtual teams with through influencing virtual stakeholders
Key Skills Required
Professional Skills
- Analytics Product Management – Practitioner / Mentor
- Analytics Solution Design – Practitioner
- Insights Generation – Practitioner
- Strategic Business Partnering – Practitioner
- Data lifecycle management – Practitioner
- Data Platform Build & Maintenance – Practitioner
- Data Visualisation – Practitioner
- E2E Solution Journey Architecture – Practitioner
- Agile – Practitioner
Leadership Skills
Demonstrates strong “Inner game”:
- Personal drive and ability to inspire and engage others towards action
- Personal mastery –emotionally resilient; always bringing the best of themselves
- Agile – intellectually curious, constantly looking to develop, embraces change with sense of urgency and enjoys positively challenging status quo
Demonstrates great “Outer game”:
- Credible business acumen – shows understanding of business, commercials and performance metrics. Has gravitas to effectively influence senior stakeholder within a functional and business context
- Encourages experimentation, bringing the outside in, and intelligent risk taking
- Brings the voice of the consumer and internal customer into everything they do
- Passion for high performance – creating motivation and focus to drive execution at speed
- A talent catalyst – encouraging collaboration and inclusivity, empowering teams to be their best
WHAT WE OFFER
Not only do we offer a competitive salary, but also our pension scheme, an annual bonus, a free gym, a staff shop and shares. You’ll get the opportunity to work directly with our renowned and exciting brands in a flexible and agile environment. We strive to achieve a family-friendly culture and to, above all, create possibilities for all.
Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
