JOB PURPOSE |
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| Driving Marketing strategy, planning and execution in key markets | ||||||||||||||||||||||
| INTERACTION WITH STAKEHOLDERS | |||
| Internal | External | ||
| Direct | • Marketing • Sales • Finance |
• Media Agencies | |
| Indirect | |||
| KEY COMPETENCIES | |||
| Technical/Functional |
• Sound understanding of Marketing/Brand Management principles • B2C marketing expertise • Creative thinking • Analytical Skills • Ability to present and articulate ideas clearly |
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| Behavioural | • Strategic influencing & Stake holder management skills • Strong performance bias • Self-starter & perseverant attitude • Global mindset with an interest in interacting with people of different cultures • Generate ideas; solve problems creatively • Champion improvements and positive change |
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| KEY RESPONSIBILITIES | |||
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1. Advertising & promotion, Execution-Managing advertising and promotional budget 2. Media Understanding-Develop Regional Marketing plans 3. Cater region’s marketing requirement through agency management – Creative, BTL, Digital marketing, Media, PR & Marketing Research. 4. Trade Marketing-Merchandising/ Trade shows / Exhibitions 5. Launch Management execution- Support new launch as per country wise product plan 6. Develop and execute BTL activations. 7. Coordination with Brand marketing team for planning marketing strategies 8. Coordination with Sales team for executing marketing & channel strategies |
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| KEY RESULT AREAS | |||
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• Keep a close check on the markets and consumers to identify new trends/insights. • Brand Scores (Brand Awareness, Brand Activation) • Timely and successful completion of key marketing initiatives • Brand Volume & Market Share |
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