KEY RESPONSIBILITIES
Sell Out:
- Sets, monitor and achieves/exceeds retail sales targets to drive improvement in store ranking/market share – via BCs , On Counter activation.
- Sales reporting: provides timely sales reports and analysis, making recommendations and flagging risks re: anticipated shortfalls. Formulates and actions interventions to mitigate
- Maximizes sales opportunities by periodic review of customer profile, M.O.B. per location, trends etc to determine optimal product assortment, TREX mix, GWP/sampling usage, training needs and marketing promos/events that will drive sales
- Planning and implementing suitable incentive and push out plans to boost sales
- Events/Animations: owns the account’s promotions/events and partners with Marketing, VM and Education Teams for best-in-class execution.
- Keeps abreast of and provides info on competitor activities, making recommendations to boost sales
Store:
- Inventory management: monitors/manages stock levels and communication, partners with Marketing, Supply Chain and Education Teams to resolve/manage issues
- Merchandising excellence, hygiene standards and counter upkeep: supervises and coaches BCs to ensure all product displays and merchandising adheres to the Brand’s VM guidelines and planogram; print materials/tools are relevant and available; testers, lighting, signage and all other elements of the counter convey the Brand’s prestige image at all times
- Nurtures strong business partnerships with our retail partner’s store management team
Staff:
- Overall responsibility for the recruitment, onboarding, performance and evaluation of BCs and Airport Coordinators for high performance, growth and future roles
- Partners Education Team to build capabilities and ensure training needs of BCs are met
- Ensures every BC is an Ambassador of the Brand they represent by coaching and providing feedback to them on service behaviors that drive Retail Excellence
- Nurture a ONE SHISEIDO team culture and BC ownership of their counter’s business
- Partner with Retailers and Education Team to motivate, recognize and incentivize (monetary & non-monetary means) BCs for greater retention and performance
Admin:
- Sell Out management
- POSM/Tester/GWPs/counter tools ordering and management
- BC Data Management: ensures accuracy of PBI Master BC Tracker/BC data SAP
- Uniform management
- Support Area Sales Managers/Regional Sales Director with sell-out templates, pricing info etc and validation
Requirements:
- Recognized university degree or equivalent tertiary qualification
- Minimum 4 years of relevant working experience; retail store management/operations experience would be an advantage
- Sales-driven, analytical and meticulous
- Strong hands-on organizational skills; a problem-solver with a keen eye for detail
- Good communicator with excellent interpersonal skills; must enjoy interaction with people of different levels, departments, cultures and backgrounds
- Mature, independent worker, with a strong sense of accountability and a passion for growth and self-development
- Able to prioritize, manage multi-responsibilities and thrives in a fast-paced, demanding environment
- High learning agility and ability to flex/navigate in ambiguity
- Strong command of written and spoken English and Mandarin
- Proficient in Microsoft Office in particular, Excel and PowerPoint
- Must be able to travel frequently [40%-50%/92-115 days]
