Everyone knows Coca-Cola. As a business, The Coca-Cola Company is constantly evolving – we develop new products, acquire great brands and pioneer new ways of doing things. We sell four of the world’s top five non-alcoholic sparkling drinks (Coke, Coke light, Sprite and Fanta) and 3,600+ products in over 200 countries, including water, juices, energy drinks, and even tea and coffee. It’s an exciting time to work at The Coca-Cola Company. We are accelerating our efforts towards being a Total Beverage Company by putting people at the heart of our business and everything that we do.
What You’ll Do for Us:
- Help develop mid-term (2-3 years) growth strategy and annual brand plans for the category team and the OU.
- Illuminate the brand potential and strategy to inspire key customers and bottlers to drive support and commercial acceleration of brands in key markets and retail channels.
- Identify key business priorities and work with cross-functional partners and agencies to bring brand and retail marketing programs and supporting materials to the marketplace.
- Lead cross-functional teams on work assignments and tasks; provide direction and manage timeline milestones to achieve KPIs and desired objectives.
- Help manage brand(’s/s’) NR, GP, DME
- Track brand and project performance through data analysis by converting KPI’s and findings into specific insights and actions that add value to the business
- Eagerness to drive change and explore consumer needs, combined with the ability to translate this understanding into compelling communication ideas.
Qualifications & Requirements:
- Bachelor’s degree required, MBA preferred.
- 8+ years of brand management / marketing experience, CPG experience considered a plus
- Great written, verbal and interpersonal communication skills in English as well as presentation skills/storytelling
- Ability to effectively collaborate with cross-functional teams and key stakeholders
- Ability to coordinate tasks, manage details and share information (budgets, resources, metrics, timeline management, etc.)
- Passion for the brand and the work of the brand marketing
- Problem-solving skills
- Ability to work under pressure and meet tight deadlines
- Understanding of key marketing concepts, business analytics and basic financial acumen
- Commercial awareness as well as great conceptual thinking and very strong analytical skills to work out a systematic mapping of potential opportunities
- Ability to motivate and influence internal and external parties
What We Can Do for You:
- Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world
- Expansive & Diverse Customers: We focus on diversified and large range of customers each day
- Critical experiences: We work as a global network on assignments that deliver on short-term brand objectives and business plan metrics, as well as long-term brand strategies.
- Growth Culture: be protagonist of bring to life new Coca-Cola vision and organization
Travel requirements:
- Travelling up to 20%
We are doing our best to create a seamless candidate experience for you as you apply for roles within the company. Due to the high volume of vacant positions, the recruitment process may take longer than usual and there may be a longer delay between application and interview. We appreciate your patience.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
More Information
- Experience Level Junior
- Total Years Experience 0-5