Senior Digital Analyst

Come play a key role in building the future of Sports & Media! Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.

At Rogers Sports & Media we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch 30 million of Canadians every month!

Not only is our business strong, but so is our culture. We genuinely care about each other and working in an environment that allows each of us to bring our best authentic selves to work. That starts with our firm commitment to a diverse, inclusive and safe workplace. We’re also dedicated to giving back by using our media megaphone to help Canadians who need it most. Our team is All IN on diversity and inclusion – find out more at www.allinforequity.ca.

As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.

Are you up for the challenge and the fun?  If so, consider the following opportunity!

The Senior Digital Analyst is accountable for the generation of regular and ad-hoc online experience performance reports, consolidation and cleansing of information from various sources, and analysis of the data to explain business impacts and determine actionable recommendations. This role also advises on tagging requirements for the website and supports user acceptance testing of website functionality as required.

What you will do…

• Prepare, on a weekly and monthly schedule, a suite of reports for online performance metrics, and author accompanying analysis and executive summaries
• Support digital marketing group by enabling tracking of, and reporting of, online marketing campaign results
• Respond to ad-hoc inquiries and/or create ad-hoc reports for specific business inquiries
• Design visualizations (including charts and graphs) to best represent data for identified audiences
• Interpret data to identify changes in KPIs, interpret trends, investigate causes and explain the business impact and translate analysis into actionable insights and recommendations
• Analyze online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution
• Consolidate and cleanse data from multiple sources, such as web analytics software and back-end databases
• Perform data integrity audits as needed
• Manage the reporting and analysis of A/B and multivariate online/offline testing
• Support user acceptance testing requirements of online experience projects
• Collaborate with the interlocking teams when needed including Merchandising, Marketing, UX, Customer Care Centre, Digital Merchandisers, and other business partners
• Administer the web analytics (Adobe Analytics) reporting environment
• Manage the Adobe Analytics vendor relationship and communicate the business requirements to the implementation partner to ensure all the tagging is implemented in a timely manner within allocated budget
• Assist in implementation and optimization of analytics and behavioral tools and services

What you will bring…

• Previous experience in analysis in a corporate environment, online or web-related field an asset
• Advanced experience working with web analytics tools, e.g. Adobe Analytics, Google Analytics, Google Analytics 360, including accessing analytics data via Reporting APIs and creating custom reporting and exports
• MS Office suite proficiency, with the focus on advanced features in Excel to build reports, automate reports and create dashboards
• Experience with Reporting and Visualization tools is strongly preferred, e.g. Power BI, Tableau or DOMO
• Ability to analyze data from various sources and provide comprehensive and relevant reports
• Ability to effectively communicate (verbally and in writing) statistical knowledge and processes, and results of analyses to all audiences
• Strong organization skills and attention to detail
• Strong understanding of web technologies
• Ability to easily learn new concepts and software applications
• Self-motivated and proactive, with a willingness to express ideas and concepts
• Proven relationship building skills
• Experience in eCommerce industry is an asset
• Experience in video reporting is an asset
• Working experience/understanding of databases (specifically SQL) directed towards reporting and data segmentation is an asset
• Exposure to marketing tech is an asset: working knowledge of personalization strategies and audience segmentation and Data Management Platform; e.g. Adobe Audience Manager, or Customer Data Platforms
• Ability to easily learn new concepts and software applications

Here’s what you can expect in return:

• A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets
• A manager who deeply cares about your development and long-term career at Rogers
• A team that trusts and wants to win together
• Smart and accomplished colleagues who are focused on both the “what” and the “how”
• Flexibility to work from home even after the pandemic ends
• Your choice of hardware and software (iPhone or Android/Mac or PC etc.)
• As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently

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