Senior Manager, Marketing Communications & Content

Senior Manager, Marketing Communications & Content

Ricoh Canada has always been on the forefront of workplace innovation, revolutionizing the modern office with our products and solutions and empowering digital workplaces.

At Ricoh, we enable people to work smarter, better and faster than ever before.  Today, this means information mobility, which is the ability to capture, manage, access and use the information – wherever, whenever you need it.  As for tomorrow, that vision is already taking shape in our heads and labs, too. And when the workplace begins its next major change, our imagination will help drive it.

Our values of diversity and inclusion are embedded in each of our teams. Our founding principles, “love your neighbor,” “love your country” and “love your work” are foundational drivers of Ricoh’s corporate philosophy, the Ricoh Way, and help to guide us through all facets of the business.

From meeting your financial goals to time off, we promote the well-being of our employees and show them they are valued. Examples of our People–based programs include:

• Meaningful Employee Wellness
• Flexible Work Opportunities
• Unique Time Off
• Progressive Learning & Development
• Rewards & Recognition

This position is responsible for leading a team of content specialists and the development of a successful marketing communications and content strategy, and development for web, digital, social media, customer communications, PR, advertising, and partnerships. In collaboration with Marketing Managers, Corporate Communications, Demand Generation, and other internal and external partners, they lead the process of creating impactful content and engagements that result in increased awareness, engagement, and conversion. A successful Senior Manager, Marketing Communications & Content is an expert in the buyer journey and customer experience and understands how to leverage insights and analytics to help guide the creation of impactful content. Success is measured in engagement metrics, audience build/growth, earned media, reach and conversion.

Duties and Responsibilities:

• Works cross functionally with business and subject matter experts, to create and execute impactful audience, prospect and customer content and communications.
• Interprets the value of product and service offerings, determining how to articulate it to properly position Ricoh as a market and thought leader.
• Collaborates with Ricoh USA and leads the Canadian PR strategy and manages the creation of releases, Ricoh Canada newsroom, and success metrics.
• Develops and implements social media brand strategies, campaigns, and plans to build brand/company awareness and engagement. manages performance using social listening and amplification tools.
• Together with internal SME’s, leads the content creation, positioning, subscription, and amplification of the Ricoh Canada Blog.
• Collaborates with Ricoh USA to plan, design and launch content and experiences on Ricoh.ca, and tracks engagement and conversions.
• Leveraging internal and external resources, supports and executes the creation of buyer content for all stages of the buyer journey such as whitepapers, eBooks, and case studies.
• Owns the “About Us” story and contributes to the creation of customer facing assets such as presentations, boilerplates and brochures.
• Assists in the creation of advertising: digital, print, and signage.
• Functions and the Ricoh brand guideline expert and ensures consistency in design, voice, and positioning for all external content creation.
• Ensures all approval process are followed.
• Coaches, mentors, and manages a team of content, copywriting and design specialists.
• Manages writing and design resources (internal and external) to complete all assignments effectively and in a timely manner.
• Works with agency partners in development of content and materials that are on brand and on budget.
• Other duties as assigned by manager.

Qualifications:

• Bachelor’s degree in digital marketing, marketing, communications, business or a related field, or equivalent experience other related course or certificates or equivalent years of related work experience
• Minimum of 5-7 years’ experience and a demonstrated track record in campaign management of integrated on-line/off-line campaigns and content.
• Minimum 5-7 years demonstrated experience managing cross-functional projects, coordinating work through both internal and external resources.
• Minimum of 5 years’ experience in communications and/or content marketing – client and/or agency.
• Minimum of two years of successfully managing a team.
• Strong understanding of SEO best practices.
• Certified in Google Analytics.
• Excellent copywriting skills.
• 3+ years’ experience with social listening tools such as Sprinkr.

Skills:

• Strong communication, presentation, interpersonal and analytical skills.
• Great leadership skills with demonstrated ability to teach and mentor marketing learners.
• Strong project management and multi-channel B2B content development experience with the great people skills to drive planning, resources, identify needs, monitor progress, and manage timelines.
• An understanding of digital and traditional marketing and media disciplines
• Ability to navigate a matrix-managed and geographically dispersed organization.
• Action oriented self-starter with commitment to delivering with excellence, set priorities, work on multiple projects simultaneously, solve problems, and be resourceful under pressure.
• Able to create, manage and communicate a variety of performance metrics including Google Analytics, KPI reports, budgets and campaign investment reports.
• Some working knowledge of Marketing Automation platforms.
• In-depth knowledge of B2B and B2C marketing practices.
• Must be highly motivated, handling multiple assignments while operating effectively in a fast-paced environment.
• Bilingual (French/English), considered an asset