Senior Marketing Specialist, Aortic, UK, Ireland and Nordics

The lifesaving work of medical professionals inspires us. Through partnerships with medical communities around the globe, we create advances in medical devices, supplies products to improve lives. From reducing surgery time to accelerating healing, our breakthrough solutions are a vital part of daily healthcare delivery. Through progressive thinking and cutting-edge technologies, Medtronic is well positioned to lead the way in today’s rapidly changing healthcare industry. As a global, $28+ billion healthcare products leader, we deliver outstanding results and innovative solutions for challenging problems.

A Day in the Life

• • Develop and execute marketing plan for UK, Ireland and Nordics and RoI for the Abdominal Aortic Aneurysm (AAA) Franchise that supports the delivery the short and medium term growth goals.
  • Develop and Execute the strategic plan for growing the Thoracic Aortic Aneurysm business in the UK, Ireland and Nordic
  • Develop and execute UK, Ireland & Nordics Customer Engagement Strategy to maximize the full Aneurysm portfolio offering to all relevant stakeholders
  • Own responsibility for all business analytics related to all key product lines within the Aneurysm portfolio including, Annual Operating Plan, Strategic forecasts, Segmentation, Supply planning and ongoing sales performance metrics.
  • Close working relationship with the Sales and Technical team is critical

Key Tasks & Responsibilities

Drive National Implementation of Marketing Strategies and Initiatives

• • Develop and execute marketing plan for AAA that achieves short, medium and long-term market growth goals for the UK, Ireland and Nordics business.
  • Manage the relationships with the key external stakeholders – NICE, Vascular Society etc
  • Maintain a vigorous competitive intelligence presence and strategy to maintain market leadership across the portfolio
  • Constantly be the voice of the customer and identify customer unmet needs.
  • Understands different stakeholders needs and identifies innovative ways to engage with them
  • Lead all forms of Customer Engagement to maximize the AAA portfolio to the wider clinical stakeholders, to include KOL Management, Speaker events, Academia Programs, Non-clinical Buyer programs and Galway Initiatives.
  • Analyse clinical data and communicate to internal teams to ensure sales teams are fully confident in clinical data messaging.
  • Build the TAA business within the UK, Ireland and Nordics – focus on therapy development, support the sales team, prepare for new product launches, build KOL advocacy plans
  • Work with management and sales teams to target and development Key Opinion Leaders with ongoing Medtronic initiatives.
  • Manage UK, Irish and Nordics KOL database
  • Coordinate and support market development activities as necessary (promotional campaigns, educational seminars etc).
  • Work with reimbursement, clinical and/or regulatory resources to define and implement clinical studies to support existing marketing activities (registries, ERPs and pivotal trials etc).
  • Work closely with BM to manage the customer spend
  • Support the Sales Team with field days and customer visits. There is an expectation of minimum of 2 days per week customer facing.

Cross-functional working with different internal stakeholders to drive team planning and promotional activities

• • Provide input in to AOP planning process and the development of management initiatives that maximize business results.
  • Attend quarterly European Sales & Marketing Councils with Business Manager to influence Strategic Direction across Europe (where relevant)
  • Work closely with Aortic Business Manager and Front Line Managers to manage and direct resource to maximize business results.
  • Build a close working environment with Health Economics and Access teams to develop effective strategies to support the AAA/TAA market growth.
  • Interface with several different business functions including SHQ Marketing, PR, Finance, Engineers, Clinical, Legal, Regulatory, Reimbursement and Business admin to drive business results.
  • Regularly provide update on marketing activities and potential growth opportunities to wider management team.

Channel Communication between the European and UKI-Nordics Organizations

• • Consistently and effectively communicate appropriate product, market, clinical, competitive information to local Sales and European Marketing organization in order to maximize sales results.
  • Work closely and effectively with the European and if needed, global, marketing organization, ensuring UK, Ireland and Nordics are seen as the leaders in Marketing execution
  • Be responsible for co-ordinating all product training for the sales teams
  • Collaborate with Aortic Management team to Develop and Execute plans for quarterly sales meeting focusing on strategic priorities to drive the UKI-NORDICS business.

Must Haves

• • BSc or Business related degree
  • Proven successful medical sales experience to physicians and administrative staff
  • Marketing experience
  • Good understanding of the NHS
  • Experience working in either a theatre or Catheter lab environment
  • Proven strategic thinking and business acumen

Nice to Haves

• Understanding of the Aortic Aneurysm market and disease area
• Experience of Therapy development