At Saputo, our best comes from our people. We’re a talented and caring team with a longstanding history of excellence. Since our first days delivering cheese on a bicycle, we’ve grown into a leading global dairy processor by staying true to the culture that defines us. Each of our employees is committed to uphold our tradition of care, quality, and passion through food, and together, we foster an environment where we can all make contributions that matter–from our manufacturing plants to our office locations and everywhere in-between.
Overview of the Role
Reporting to the E-commerce Director, the Digital Marketing Specialist is responsible for the developing, implementing, and managing the e-commerce marketing campaigns. Working in collaboration with the Marketing team, the Digital Marketing Specialist role is to augment brand awareness, drive qualified traffic to the website and acquire new customers.
How you will make contributions that matter:
Develop, manage and execute the digital strategies and tactics across all channels to increase brand awareness, drive traffic, improve conversion and grow revenue.
Drive collaboration between E-commerce, Marketing, Sales and Product Development to address market needs and enhance the overall consumer experience.
Work closely with external agencies on briefing, creating, reviewing all aspects of the digital marketing strategies CRM program (email newsletters) in addition to content on social media platforms (Instagram, Pinterest, YouTube) and influencer campaigns.
Collaborate with Marketing teams and IT on all website projects, participating actively in design changes, content updates and improving the consumer experience.
Develop, implement and manage sales forecasting activities, set performance goals (KPIs) to achieve company objectives.
Be familiar in analyzing and speaking to financial reporting and PNL’s
Develop weekly performance reports and meet with management to provide update.
Participate in monthly social media content calendar reviews with Marketing teams.
Act as a gatekeeper for all digital and social brand objectives and suggest campaign optimizations and continuous improvement to drive ROI.
Create and produce newsletter strategies while managing customer databases.
Continually research, evaluate and test new lead generation channels and technologies to adapt and improve targeting and acquisition.
Identify opportunities for implementing best practices/improvements on all digital channels.
Capture and track expenses within the Digital Marketing budget.
Execute other related tasks as needed.
You are best suited for the role if you have the following qualifications:
University diploma in Marketing, Digital Marketing or related field.
Minimum 3-5 years of experience in Digital Marketing, with a strong aptitude for e-commerce, CRM and social media.
Understanding of social media platforms, including best practices, functionalities and reporting tools; these platforms include but are not limited to Facebook, Instagram, Pinterest, YouTube.
Proven track record in managing SEO, SEM, affiliate marketing, email and display strategies.
Profound Knowledge of Google Analytics / Sitecore / SEM & SEO / Synthesio an asset.
Experience in content marketing and working closely with creative agencies.
Bilingualism (English and French) written and spoken is a must as well as strong communication skills.
Meticulous attention to detail, ability to prioritize multiple projects and deadlines, and work both collaboratively and autonomously.
Self-motivated team player, comfortable with learning new technologies and adapting to changes in the digital ecosystem.
We support and care for our employees and their families by providing:
Competitive salaries
Advantageous corporate agreements
Full range of group insurance benefits
Group retirement pension plan with employer contribution
Purchase option of company stocks
Group RRSP
Health and wellness program in the workplace
Assistance program for employees and their families
Saputo products at a discounted price
We support employment equity. Saputo strives to embed diversity and inclusion in its operations and invites candidates from all horizons to join its family.
Our story began in Canada in 1954, when the Saputo family’s hard work and dedication created a thriving dairy business. More than 65 years later, our roots in this country remain strong with our Corporate Headquarters in Montréal. Today, we are a leading cheese manufacturer and fluid milk and cream processor in Canada with well-loved brands, such as Saputo, Alexis de Portneuf, Armstrong, Baxter, Dairyland, Joyya, Milk2Go, Milk2Go Sport, Neilson, Nutrilait, Scotsburn* and Woolwich Goat Dairy. Thanks to our national footprint, we’re proud to bring our best to our customers and consumers, and have plenty of opportunities for our employees to grow in their own way. And we do it while also striving to build a healthier future for our people and the communities where we operate, guided by our values and the Saputo Promise. To learn more about Saputo in Canada, please click here. (http://saputo.com/en/our-products/canada-sector)
Join the Saputo Dairy Products Canada team to make your contributions matter every day!
* SCOTSBURN is a registered trademark and is used under license by Saputo Dairy Products Canada G.P.
The material contained herein is provided for informational purposes only. All open jobs offered by Saputo Inc. and all companies, corporations, partnerships, limited partnerships and other entities controlled by Saputo Inc. (collectively, “Saputo”) on Saputo’s web site are subject to specific job skill requirements. The job skill requirements, qualifications, and preferred experience are determined by a Saputo subsidiary, office or department, and all positions are subject to local prevailing employment laws and restrictions. This would include immigration laws pertaining to work authorization requirements and any other applicable government permissions or compliance. The materials on this site are provided without warranties of any kind, either expressed or implied, including but not limited to warranties regarding the accuracy or completeness of the information contained on this site or in any referenced links. While Saputo attempts to update this site on a timely basis, the information is effective only as of the time and date of posting. Strict confidentiality will be observed at all times. Saputo is an equal opportunity employer. The information on this site is for information purposes only and is not intended to be relied upon with legal consequence.
Saputo welcomes and encourages applications from people with disabilities. Accommodations may be available upon request for candidates taking part in all aspects of the selection process.
